Cultivating Conservation:
Winning Strategies for Water Agencies
California water agencies face increasing pressure to promote and implement sustainable water conservation practices. But as the old saying goes, “old habits die hard.” So what motivates people to use less water?
New information from the Public Policy Institute of California (PPIC) may provide important insight into this question.
Dr. Katrina Jessoe, a professor and economist at UC Davis and a member of the PPIC Water Policy Center’s research network, is one of the researchers studying water conservation messaging to determine what strategies are most effective in motivating consumers to use less water. Her research team partnered with a municipally-owned water and electric utility to see how people would respond to... (read more)
Groundwater Exchange:
New Website Provides SGMA Resources
California water agencies and communities have a new resource for groundwater management information and tools.
Groundwater Exchange, a website located at www.groundwaterexchange.org, describes itself as “a free, collaborative online resource for connecting water managers, water users, and community members to support the design and implementation of effective Groundwater Sustainability Plans under California’s Sustainable Groundwater Management Act (SGMA).” The website was created by Maven’s Notebook in partnership with the Environmental Defense Fund (EDF) and Stanford’s Program on Water in the West (WitW) to serve as a central hub of science-based information related to SGMA.
“Information about SGMA is currently spread across dozens of different websites,” said Christina Babbitt, senior manager of EDF’s California Groundwater Program. “With the Groundwater Exchange, we’re consolidating that information onto one website where communities across California can learn more about the law and become more engaged in issues related... (read more)
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